Documentary Series

 

In November 2020 & March 2021 AMVBBDO & Sheba released a series of documentaries exploring the profound and redemptive bonds that form between cats and their owners. A total of five films were written by

Nick Hulley & Nadja Losscott and Directed by Academy Award nominated director Geoffrey O'Connor.

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Nick Godden was the Executive Producer, Line Producer & on set D.I.T.​​

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Ahead of launch in the US each documentary episode was supported by a series of theatrical trailers, posters and promotional activity through social media.

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AdWeek said, “If you’re a cat lover, buckle up: These short documentaries from Sheba will bring a tear to your eye.”

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Campaign ad of the week

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AdAge said, “The documentaries were all directed by Geoffrey O'Connor, an Academy Award nominee for broadcast on Amazon, via Flare Productions.

They're certainly a more sophisticated fare than most of the cat video content that's generally seen online.”

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'The Cats That Rule The World'